Loop Sports & Entertainment

Our Valuation & Consulting team helps clients understand the value, viability, and potential of sports and entertainment assets and developments. Our services include:

• Market and feasibility studies
• Team and franchise valuations
• Asset and intellectual property valuations
• Financial and economic analysis
• Site selection and development planning
• Revenue forecasting
• Public and stakeholder engagement
• Commercial strategy

We evaluate a wide range of assets, including:

• Professional sports teams and ownership interests
• Stadiums and arenas
• Mixed-use developments and entertainment districts
• Naming rights and sponsorship assets
• Premium seating programs
• Other revenue-generating sports and entertainment assets

Whether a client is considering a transaction, exploring a new development, evaluating an investment, or seeking to maximize the value of an existing asset, we provide the analysis, insight, and strategic perspective needed to make informed decisions and identify the best path forward.

Our Stadium & Mixed-Use Development Financing team helps clients identify, structure, and execute the capital solutions behind complex sports and entertainment projects. We bring together public finance, private capital, and infrastructure investment capabilities to support:

• New stadiums and arenas
• Major renovations
• Training facilities
• Large-scale mixed-use districts

Our work spans:

• Municipal bond underwriting
• Private debt and equity capital
• Infrastructure investment
• Project financing
• Other funding solutions tailored to the needs of each development

We work with teams, owners, developers, and other project stakeholders to:

• Evaluate financing alternatives
• Develop an efficient capital stack
• Access institutional capital
• Execute transactions

By connecting the public and private capital markets with a broader understanding of venue economics and development, we help clients turn ambitious projects into financeable, executable developments built for long-term success.

Through our partners at JLC Infrastructure (“JLC”), we bring direct infrastructure investment capabilities to stadium, arena, and mixed-use developments, with a focus on energy, communications, parking, and student housing infrastructure. These assets can represent significant components of a broader development and play an important role in how venues and districts are financed, built, and operated. JLC works with teams, owners, developers, and project stakeholders to identify opportunities to invest in the infrastructure supporting the venue and surrounding district, from energy systems and communications networks to parking facilities and student housing within larger mixed-use developments. By providing long-term infrastructure capital and partnering with experienced operators, JLC can help reduce upfront capital requirements, improve operating efficiency, and support the long-term growth and functionality of the development.

Our Property Representation team develops and executes commercial strategies that drive long-term revenue and support the broader economics of sports and entertainment properties and developments. We work with teams, venues, leagues, and developers from strategy through execution, combining in-house sales and creative capabilities with the valuation, market intelligence, and strategic expertise of our Consulting team. Our work spans naming rights, founding and cornerstone partnerships, jersey and uniform assets, sponsorship, entitlement opportunities, district-wide partnerships, and other high-value commercial inventory. For stadium, arena, and mixed-use developments, we identify commercial opportunities early and work alongside our financing and advisory teams to incorporate long-term revenue into the broader project strategy.

From asset development, valuation, positioning, and creative through prospect identification, outreach, negotiation, and closing, our team manages the entire process in-house. This integrated approach allows us to build partnerships around the full potential of a property while securing long-term contracted revenue that strengthens project economics, creates greater certainty around future cash flows, and can help support the capital required to bring a development to life.

Loop Capital’s M&A team advises team owners, investors, and other stakeholders on the acquisition and sale of sports and entertainment assets, including full franchise transactions, minority ownership interests, and other strategic investments. On the sell side, we work with ownership groups to establish valuation and positioning, prepare the asset for market, identify and engage qualified buyers and investors, manage the diligence process, and negotiate and execute a transaction designed to maximize value. On the buy side, we help clients evaluate opportunities, assess valuation and transaction structure, identify potential risks and value drivers, develop a competitive approach, and navigate the process from initial evaluation through closing. By combining transaction execution with deep experience across sports finance, valuation, capital markets, and commercial strategy, we bring a broader perspective to both sides of the transaction and help clients understand not only what an asset is worth today, but where additional value can be created over time.

Our Capital Markets team helps teams, ownership groups, sports and entertainment businesses, and investors access capital to support growth, acquisitions, recapitalizations, and other strategic objectives. We work with clients to evaluate their capital needs, assess potential financing structures, and identify the right sources of institutional and strategic capital.

Our capabilities span:

• Private equity and debt placement
• Growth capital
• Minority investments
• Acquisition financing
• Recapitalizations
• Structured capital
• Other customized financing solutions

We work with clients through each stage of a capital raise, including:

• Evaluate the appropriate capital structure
• Prepare an opportunity for market
• Identify investors
• Manage the process
• Negotiate terms
• Execute the transaction

By combining access to institutional capital with experience across valuation, M&A, sports finance, and commercial strategy, we help clients find capital solutions that address their immediate needs while supporting the long-term value of the business or asset.